the challenge
In a study conducted, it was found that working adults in Singapore spend an average of only 2.8 hours a week doing leisure activities with family and friends. This does not even include meal times. Hence, I set out to uncover why these working adults still choose to cook and how their advance meal planning can be more efficient.
MY ROLE
In a 2-week project, I set out to:
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Conduct 8 User Interviews
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Define Persona
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Develop Solutions
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Devise User Flow
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Medium Fidelity Wireframes
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Deliver High Fidelity Prototype
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Conduct Usability Tests
Softwares used:
Figma, Invision, Miro
interactive prototype
Primary Persona
user interviews
77.7% NEED VISUALS
to motivate and guide their cooking. I.e. videos and social media channels
66.6% NEED TO BE TIME-EFFICIENT
They look for minimized steps and reduced ingredients.
66.6% ARE CAUTIOUS
ABOUT FOOD WASTAGE
They try to buy to just the right portion and use up excess ingredients.
55.5% NEED A WELL-ORGANIZED SYSTEM
for their recipes and shopping lists
The user flow
